One of the services of our Internet marketing agency is Reputation Strategy or SERM.
SERM (Search Engine Reputation Management) is a reputation management on the Internet.
Today everyone understands that reputation is very important. Reputation always goes ahead of the name, which is why it is important, as they say, “to take care of it from a young age.” Reviews have become an integral part of our life, it is based on them that all kinds of ratings are formed.
AliExpress Russia and the Data Insight agency conducted a study to understand how much reviews affect the decision to purchase a product or service. The results were quite predictable. For 9 out of 10 users, reviews are crucial. Each of us wants to be sure that he gets the best. The best product, the best service, the best impression.
In fact, your customers and consumers make a reputation for your brand or company.
Someone will say that the quality of services is the key to success. You just need to work on it and everything will be fine. But, unfortunately, this is not enough. There will always be those who lacked something. Or competitors will want to throw you problems.
I wrote above that it is much easier to protect a reputation than to wash it from pieces of dirt thrown by dissatisfied customers or even worse by competitors.
A good foundation for your good name will be accounts in social networks and on various response sites. It is important, especially at the beginning of the journey, not to hesitate to directly ask for feedback from your customers. After all, being heard is one of our key needs. The consumer is always pleased to realize that his opinion is valuable. Conduct a dialogue with your audience, ask for opinions, make pleasant surprises. One of Steve’s commandments: “Turn consumers into fans”
If bad reviews are still leaked online, do not despair. Yes, it’s not pleasant, but everything can be fixed. The most important thing is not to ignore. There are many methods of “fighting” negativity. You can answer everyone yourself (refute, apologize, put everything in its place, translate everything into a joke) Or, if you followed the advice of Steve Jobs and have already got an army of fans, you can just watch them smash to smithereens all the dissatisfied.
“In the business world, the most successful are those who do what they love” Warren Buffett
Do what you love, and leave the rest to us.
With love and care, BizWebSolution:)